For Mother’s Day, the jewelry brand TOUS wanted to create something more than just another campaign — they wanted to spark real emotion. That’s when Idea Makers stepped in to design an unforgettable experiential marketing activation that brought people closer to the ones they love.

We conceptualized, produced, and installed a fully functional phone booth where visitors could step inside and call their moms to say “I love you.” Set in a beautiful, brand-inspired space, this activation became a heartfelt experience — not just for those who made the call, but for everyone watching.

From the custom structural design to the TOUS-branded decor and signage, we handled everything in-house: fabrication, printing, logistics, and installation. The result was a fully immersive booth that blended physical storytelling with emotional connection — the perfect tribute to motherhood.

This was more than a photo op — it was a national campaign across the U.S. that turned moments into memories. All brought to life by Idea Makers.